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Approximately 3 Million for New Moon in two days. A striking figure, which corresponds to 70% of Twilight’s first weekend a year ago. This year only Harry Potter has done better, with two days at 4 and a half million, 50% more than New Moon. It’s obviously necessary to contextualize the result: in summer weekdays experience a turnout of public much greater than other months of the year. It can however be noted that in the case of Potter the income distribution was more homogeneous, with the first day at 2 million and 700 thousand euros that represented 60% of the first two days. Instead, in the case of New Moon the first day at 2 million accounted for 67%. In our predictions, New Moon could draw a further 5 million , for a total of 8 million in 5 days.

Second place for 2012 that will try to conclude its first 10 days of programming at 10 million. The exceeding of the target of 9 is a done deal: the film has grossed 7.2 million with excellent working days which brought to Sony nearly 2 million, and is not an utopia to think that the bleeding in the second weekend will not go over 50%.

In the third position there’s a struggle between Almodovar, Public Enemy and the new entry (260 screens): we already know the first two, while the third is an animation by Moviemax that will try to attract the families. The problem is that Up is anything but dead and over the last weekend has managed to secure over €800,000. Besides, there’s to say that the union aliens/family has always been a delicate one in Italy, which makes us think, with a significant percentage of error, that Planet 51 can not aspire to more than €700,000.

Therefore, for the third position the front-runner is Los Abrazos Rotos with a figure around €800,000, 25% less than 7 days ago. However Volver was traveling at a higher speed and in the same period it had cashed €200,000 more than the 1.5 million of Los Abrazos Rotos. It’s virtually impossible for Public Enemy to confirm itself on the podium, and Mann’s film will try to net at least €650.000, needed to secure 5 million.

Two further movies are coming out: La Prima Linea by Lucky Red (for which we expect €400.000 in 160 screens) and the new film from Francis Ford Coppola by Bim, in 70 screens.

This is our podium for the weekend:

1. New Moon – 5.000.000

2. 2012 – 2.600.000

3. Los Abrazos Rotos – 770.000

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